Introducing Better BTTR™
The plant butter made from cultured coconut cream by chefs trained in Michelin-starred kitchens.
The Future Of Food
The customer isn’t just right — they’re in control. You tell us what you want, and our chefs make it first. Every flavor and every new product we launch is decided by your vote.
The Ballot
Every one of these has been dreamed up in our kitchen. Choose the one you want on your table first.
Why It’s Better
Every great recipe starts with butter. That’s why our chefs, trained in Michelin-starred kitchens, created Better BTTR: a plant butter made to be every bit as delicious.
We’re building our supply around organic farmers we know by name, with every block traceable back to the farm. A better plant butter for your taste buds and your loved ones.
We keep our ingredient list short. We choose simple ingredients and are building close relationships with organic farmers, for top quality from farm to fridge.
Better Flavors. Better Ingredients.
Our flavored butters help elevate everyday dishes. From the sizzle of a sauté to the fragrance of a freshly baked treat, each flavor is crafted to bring better flavor, home.
Every great recipe starts with a lil’ bit o’ BTTR
Why?
*Life-cycle averages from a study by Quantis for Upfield, 2020.
Small Change
For every pound of animal-based butter replaced, you will
Livestock produce 12% of global greenhouse gas emissions (UN FAO, 2023) and animal-based butter carries 12.1 pounds of CO2-equivalent per pound on average (life-cycle study by Quantis for Upfield, 2020).
Coconut palms bear fruit for up to 80 years (UN FAO), so one planting keeps giving for generations.
By choosing our product, you support communities in Southeast Asian islands who will continue to face the impacts of climate change — fostering resilient farming practices and stronger communities worldwide.
The Roadmap · 2026 — 2030
We start small in New York City in 2026 and grow to 48 production lines by 2030 — with every new flavor and product launched in the order you vote for.
2026 · Launch
2027 · Build
2028 · Grow
2029 · Scale
2030 · Lead
Targets are forward-looking goals and may change. L’BRRE Bistro and BTTR World open as sales milestones are met. Computed: CO₂e = pounds × 8.8 lb saved per lb (12.1 for animal-based butter − 3.3 for plant spreads; Quantis for Upfield, 2020) ÷ 2,204.6 lb per metric ton · share = pounds ÷ ~2.31 billion lb of U.S. butter (USDA 2024, 6.8 lb per person × 340 million) · people = pounds ÷ 6.8 lb. Assumes each pound of Better BTTR replaces one pound of animal-based butter.
The Pipeline
Once Better BTTR sets the benchmark, our chefs will reimagine the rest of the dairy case. You pick the order — the most-wanted product goes into development first.
Now
01
On our table now
Next
02
Next
03
Later
04
Later
05
Later
06
Later
07
Ranked live by your votes — one vote per member. Final product names will differ from their traditional dairy counterparts.
Build A BTTR World
According to the United Nations, our window is closing rapidly. Help create a better world starting with Better BTTR. Let’s make a difference together, one delicious bite at a time.
Vote Now
