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Better Ingredients For A Better Future
We prioritize top-notch, traceable, organic ingredients in every step. Our meticulous approach ensures that our food is delicious and nourishing.
Welcome To Better BTTR
We’re the revolutionary plant butter that’s inspiring conscious eating. We envision a future where food is ethically sourced, traceable & delicious.
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Our Mission
We see a future where everyone has access to clean, honest food. We aim to enhance the food industry with a delicious plant butter — while inspiring conscious eaters to demand transparency & accountability from producers & retailers alike.
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Made From Plants
We believe in using the best ingredients to create the best products. That’s why we’re sourcing from single-origin organic farms, so every block of BTTR is delicious and traceable. By supporting responsible agriculture practices, we’re doing our part in creating a cleaner world.
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Created By Chefs
As chefs, we want to share our delicious foods with the world. When it comes to Better BTTR, we’re flavor experts. Our plant butter was created by chefs trained in Michelin-starred kitchens, who have dedicated their lives to creating the most delicious foods.
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Never Any Harm To Table
Taste is everything. We’re proud of how Better BTTR™ tastes. Our cultured coconut cream and chef-built flavors result in a rich, buttery taste that’s hard to resist. Try it for yourself and taste the difference.
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Better Plant Butter For The Entire Food Industry
We’re not just a plant butter company, we’re a hospitality company. We’re working towards a lower-emission food system, and we’re inviting chefs and home cooks to join us. By offering better plant butter to the entire food industry, we’re using our skills to do our part in creating a better world for generations.
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Better BTTR, For A Better Price
We believe that everyone should have access to high-quality, honest food. That’s why we’re committed to offering a better plant butter at a better price. By cutting out the middle(people) and owning every point along the supply chain, we’re able to offer a premium product at an affordable price.
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Better BTTR, Every Day
Our buttery spread elevates the flavor of your dishes, and every block chosen over animal-based butter means less demand for dairy. From responsibly sourcing our ingredients to building toward renewable energy in our operations, we prioritize the health of our customers and the planet.
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Starting With Every Bagel In New York City
We’re starting with every bagel in New York City. By partnering with restaurants, retailers, bagel shops and delicatessens, we’ll offer our signature plant butter to the world’s toughest critics: New Yorkers.
Discover Better BTTROur Pillars
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Tangible Impact For A Better Tomorrow
We’ll give our partners clear, sourced metrics on the impact of switching to Better BTTR. That transition is key to reducing dairy emissions.
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Better Flavor For Our Food Future
Great taste keeps people coming back. Our plant butter, created by chefs trained in Michelin-starred kitchens, is a delicious alternative to animal-based butter.
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Genuine Service Building Better Communities
At our core, we value genuine hospitality, workforce development and philanthropy. Our commitment to diversity, inclusivity and community support goes far beyond Better BTTR.
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Cleaner Air For A Better World
Coconut palms, our key ingredient, bear fruit for up to 80 years (UN FAO) — one planting that keeps giving for generations.
Welcome To Better BTTR
Pioneering A Delicious Food FutureWe’re all aware of the challenges our planet faces, but now we have a delicious and accessible way for you to make a difference.
Our mission is to make a positive impact on our planet with products that not only taste amazing but also contribute to a better world.
